Asia Pacific, September 9, 2011 – Sony has been awarded a multi-million dollar contract by Astro to provide and maintain state-of-the-art HD broadcast equipment in Malaysia.
As part of this landmark deal, Sony will be providing 47 sets of HDC-1550 and three sets of HDC-3300R HD cameras, as well as four MVS-7000X and one MVS-6000 HD switchers. In addition, Sony will continue to work closely with Astro, to cater to their ongoing needs and provide maintenance support for an additional four years following the warranty period.
“Sony is pleased to be selected as Astro’s equipment and solutions partner in their upgrade to HD. It is a milestone transition for their business and it is absolutely critical to select the right partner during this transition process. We will ensure that their experience and partnership with Sony will be based on certainty and will be a seamless one,” said Chris Grey, Head of Broadcast and Content Creation Solutions, Professional Solutions Company (PSAP), Sony Electronics Asia Pacific.
With this deal, Astro will be upgrading its broadcast studios and OB vans, allowing the creation of more variety of local programs and sports coverage offerings through its HD channels launched last year.
About Professional Solutions Company, Sony Electronics Asia Pacific Pte. Ltd.
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. Professional Solutions Company (PSAP) is established as a division company under Sony Electronics Asia Pacific Pte. Ltd. PSAP is the Asia Pacific headquarters for the Professional Solutions Group of Sony Corporation. It markets Sony’s leading broadcast systems, professional video and audio products, as well as videoconferencing, medical and surveillance systems in Asia other than Japan. It also provides customised business solutions, comprehensive technical support and after-sales service to help Sony’s customers stay at the forefront of their business.
Please visit our website at http://pro.sony-asia.com for more information.
About Astro Malaysia Holdings
Astro Malaysia Holdings Sdn Bhd is Malaysia’s leading integrated cross-media group with operations in 4 key businesses: Pay TV, Radio, Content and Digital. Launched in 1996, Astro today has a 50% penetration of TV homes in Malaysia or 3 million customers, making it a key pay TV operator in Southeast Asia. Astro broadcasts over 152 channels, of which 15 are in HD, is a leading edge innovator with its introduction of HD, 3D and PVR – a first in Malaysia, and also Video On Demand and IPTV service. It is the leading aggregator, creator and distributor of original multi-language content of various genres across multi-channels. Its radio network both terrestrial and digital covers all key languages cumulatively reaching 11.5 million listeners a week and ranked among the top 10 stations in the country. Its digital arm is involved in digital publishing, applications and platforms as well as publication of entertainment and lifestyle magazines locally.
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