The Walkman® W260 series is now lighter and smaller while remaining water-resistant and wire-free
Kuala Lumpur, 15 September – Sony Malaysia today unveiled the new series to its line-up of Walkman® media players – the NWZ-W260 series, delivering superior sound, sophisticated design and enhanced features for an unparalleled audio experience. Also making appearance at the launch was the new brand ambassador for its Walkman® W260 Series, the fast rising Malaysian duo - ThomasJack. The event began with an energetic performance by Elecoldxhot (ECX), the winner of Showdown 2011, followed by a rendition of Thomas Jack’s new album single to unveil the latest Walkman® W260 series.
Water resistant, wire-free, washable, wearable Walkman® NWZ-W260 series MP3 player
25% lighter than its predecessor at a lightweight 32g and featuring a new comfortable ergonomic fit, the new Walkman® NWZ-W260 series is ideal for fashionistas or sports enthusiasts alike. Featuring a smaller, more compact design and new range of chic colours, the wireless Walkman® W260 ensures fuss-free music navigation without the need to mess around with tangled wires. It is also water-resistant and washable, so it is easy to clean your Walkman® after a night out in the town or an intense workout.
The Walkman® W260 comes supplied with Content Transfer software that simplifies drag-and-drop music transfers from your computer or iTunes library, while the Quick Charge function providing music playback of up to 60 minutes with a three-minute charge. A fully charged Walkman® W260 will give up to 8 hours of uninterrupted music playback that would outlast even the longest gym workout.
ZAPPIN™ song search technology allows users to browse through their music with a short audio preview of each track. This means that users can easily navigate to their desired tunes without having to look at menus or playlists.
A perfect companion for those pounding the asphalt or hitting the streets, The NWZ-W262’s sleek design and aesthetically pleasing dual-colour body is a head-turner and stands out amongst the crowd. Available in pink, blue, white and black, it matches and complements one’s lifestyle and fashion sense.
At the press conference, Mr. Masaki Matsumae, Deputy General Manager of Brand Activation Management Division talked about the new product and its brand ambassadors. “Sony Walkman® W260 series embodies style, functions and high sound quality with an affordable price tag. It is an ideal for the users especially those who lead active lifestyle. ThomasJack, the multi-talented Malaysian duo who has in recent years continues to make their marks at local and international stage through their songs, dramas and gigs, reflecting fun, active and stylish personalities that best compliment the new Walkman W series with great features and versatile design”.
The new Walkman® NWZ-W260 is now available at Sony outlets nationwide.
Model
|
Colours Available
|
SRP (RM)
|
NWZ-W262 (2GB)
|
Blue, Pink, White, Black
|
299
|
Wash by hand under a gently running tap / Do not use a brush, sponge, soap or detergent.
Not meant to be immersed or come in continuous contact with water (IPx5 rated).
Only non DRM content can be transferred from iTunes.
Approximate figure with MP3 128 kbps.
No comments:
Post a Comment