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Zoom in closer with this season’s new Cyber-shot™ cameras from Sony

HX20V, WX100 and W690 feature advanced AA lens for powerful zoom in super-slim body

• DSC-HX20V: compact, powerful and perfect for travel with 20x optical zoom and effective 18.2 megapixel Exmor R® CMOS Sensor
• DSC-WX100: world’s smallest and lightest camera^*1 with 10x optical zoom and effective 18.2 megapixel Exmor R® CMOS Sensor
• DSC-HX200V: ultra 30x optical zoom with effective 18.2 megapixel Exmor R® CMOS Sensor and manual controls
• DSC-TX20: water/freeze/dust/shock-proof with effective 16.2 megapixel Exmor R® CMOS Sensor
• DSC-W690: slim and easy to use with 10x optical zoom and 16.1 megapixels
• DSC-HX10V: 16x optical zoom and effective 18.2 megapixel Exmor R® CMOS Sensor
• DSC-H90: 16x optical zoom and effective 16.1 megapixels

Big, bold close-ups don't have to mean carrying a big, bulky camera. With this season’s latest Cyber-shot™ digital cameras from Sony, you can enjoy super-zoom performance and detail-packed images with less to carry.

Clearer, steadier high-zoom images from a compact camera

 

Making its debut in the Cyber-shot™ HX20, WX100 and W690, an Advanced Aspherical (AA) lens boosts zoom range while allowing a far smaller lens body. The precision optical design adds an extremely thin lens element, increasing maximum magnification without compromising image quality or optical performance. With the WX100, this results in an impressive 10x optical zoom range in a compact camera that’s just 17.5mm thin at its slimmest part.

By Pixel Super Resolution technology (except W690, H90) doubles optical zoom range without sacrificing image quality or resolution. You’ll enjoy detail-packed close-ups – with up to 60x Clear Image Zoom on the HX200V – without the artificial blockiness that mars conventional digital zoom.

Complementing the new cameras’ exceptional zoom performance, Optical SteadyShot now offers enhanced image stabilisation when zoomed-in, both for still and movies. A refined gyro is teamed with optimised processing, adding the right amount of shake compensation for each scene. You’ll enjoy clearer, blur-free stills and videos, even at long focal lengths where camera shake is greatest.

Powerful features to widen creative shooting options

Extra High Sensitivity technology^*2 (except W690, H90) expands your photo opportunities, especially in dimly-lit conditions. Maximum sensitivity is now boosted to ISO 12800, giving more opportunities for spontaneous handheld shooting without flash. Thanks to the Exmor R™ CMOS Sensor and high-speed BIONZ processor, noise levels are significantly reduced compared with previous Cyber-shot™ models^*3. You’ll see the difference with crisper low-light shots, from atmospheric portraits to interiors.

Spontaneous shooting options are widened further with high-speed autofocus that locks onto your subject in as little as 0.13 seconds in daylight (except W690, H90 and TX20). AF performance is also significantly quicker at 0.20 seconds in dim conditions (for WX100 at 3EV; actual AF speed depends on model and shooting conditions). You’ll be able grab even more of those special moments when other cameras struggle to focus accurately.

Superior Auto Mode (except W690, H90) takes the guesswork out of achieving professional results in virtually any situation. Detecting the current scene and shooting conditions, Cyber-shot™ automatically adjusts exposure and other camera settings for superb images with low noise and high dynamic range.

DSC-HX20V

 

The new Cyber-shot™ line-up is headed by the compact, powerful HX20V featuring the AA lens and packed with advanced shooting features in a stylish, easy to carry body, making it an ideal travel partner. The highly-efficient Exmor R™ CMOS sensor with 18.2 effective megapixels is teamed with the latest BIONZ processor that assures flawless, low-noise images, even in low light. By processing each area of an image to achieve the optimal balance between noise and details, the adaptive noise reduction technology achieves a natural look with reduced noise. Ideal for action-packed scenes, fleeting portraits and close-ups, speedy shooting responses and quick autofocus (approximately 0.13 second in daylight and 0.21seconds in low-light at 3 EV) help you capture more split-second moments.

Other HX20V highlights include 20x optical zoom, AVCHD Full HD 50p video recording for super-smooth footage, artistic Picture Effect modes, 3D shooting and GPS. Advanced manual functions give exceptional creative control over producing beautiful Full HD video and stills.

Also available, the Cyber-shot™ HX10V is an even more accessibly-priced choice for versatile shooting with 18.2 effective megapixels and a 16x optical zoom range.

DSC-WX100

 Just 17.5mm slim (at thinnest point), the beautifully styled Cyber-shot™ WX100 is the world’s smallest, lightest camera^*1 to offer a powerful 10x optical zoom range. It’s an ideal travel partner, covering a huge range of shooting possibilities from wide-angle shots to detail-packed close-ups.

DSC-HX200V

 With an ultra-powerful 30x optical zoom range and easy DSLR-style manual controls, the HX200V offers big-camera performance with the portability of a compact. It’s a showcase for latest Cyber-shot™ technologies like Full HD 50p video, Superior Auto, high-speed autofocus, Picture Effect, 3D shooting and quick AF speed (approximately 0.13 seconds in daylight and 0.21 seconds in low-light at 3 EV).

DSC-TX20

 

Ultra-slim and stylish, the TX20 is your perfect partner for everyday adventures, from skiing to trips to the beach or pool. Resisting water (to 5m), dust, freeze and drops from a height of 1.5m, it’s packed with advanced Cyber-shot™ technologies in a beautifully slim body.

DSC-W690


 

Slim and refreshingly easy to use, the W690 brings distant subjects closer with its impressive 10x optical zoom lens. Enhanced Optical SteadyShot now offers improved image stabilisation that’s effective with both stills and movies. 360 Sweep Panorama lets you grab exciting all-round images at the touch of a button, while iAUTO takes care of adjusting camera settings for great results without fuss.

DSC-H90

 

With a powerful 16x optical zoom range and 24mm wide angle, the Cyber-shot™ H90 handles a wide range of shooting situations, from landscapes to frame-filling close-ups. Your creative options are broadened further with enhanced Optical SteadyShot, iAUTO, 360 Sweep Panorama for exciting all-round views and Picture Effect for impressive in-camera image treatments.

Shoot faster, transfer quicker with the new Experience UHS-I 30MB/s & Expert UHS-I 94MB/s SDHC Cards 
The rugged new range of SDHC cards by Sony are ideal for sustained burst shooting, Full HD video and 3D imaging. Resistant to water, x-rays, sweltering summer heat and freezing conditions, they’re perfect partners for the most gruelling photo or video assignment.

The range-topping Expert series can now achieve blazing transfer speeds up to 94MB/s^*4 with the growing range of compatible UHS-I hardware, including the SLT-A77 Translucent Mirror camera. Also available for latest Cyber-shot™ models, the mid-range Experience series supports data rates up to 30MB/s^*4. Both series come with free download of File Rescue software that allows recovery of accidentally-deleted photo/video files, even in 3D and Full HD.

Constructed with ‘SoRPlas’ Sony Recycled Plastic

The new Cyber-shot™ HX20V is partially constructed using ‘SoRPlas’ (Sony Recycled Plastic), a flame-retardant polycarbonate plastic that contains 99% recycled materials. SoRPlas exhibits excellent strength plus world-leading heat resistance and durability.

The new Cyber-shot™ HX20V, HX200VE, and H90 digital cameras by Sony are available in Europe from end April 2012. The Cyber-shot™ TX20 and W690 are available from mid-May 2012.

Sony Entertainment Network's Music Unlimited application for iPhone and iPod Touch ready for global release

Company Reaffirms Its Commitment to Entertainment Everywhere with the Release of Its Cloud-Based Music Service App in the App Store This Friday

Sony Network Entertainment International today announced the pending release of the Music Unlimited service application (app) for iPhone® and iPod touch®¹ this coming Friday, May 25. With the free app, subscribers can access the service’s global catalog of millions of tracks² whenever and wherever they are.

“With the proliferation of connected devices, consumers expect complete access to their digital entertainment and demand a consistent experience regardless of the device,” said Tim Schaaff, President of Sony Network Entertainment International. “Bringing the Music Unlimited service to iPhone and iPod touch is one of the many ways we are able to reach more music lovers around the world while ensuring the same level of high-quality entertainment that is associated with the overall Sony Entertainment Network experience.”

The iPhone® and iPod touch® will be the newest additions to the Music Unlimited service’s existing ecosystem of Sony and other connected devices including PlayStation®3, PlayStation®Vita, BRAVIA® TVs, and Android™ tablets and smartphones including Sony Xperia™. The new app allows consumers to listen to their music library³, playlists and channels, easily add songs to playlists, discover related artists and tracks, and browse by genre.

“We want to let users pick up their favorite device and crank up the Music Unlimited service at any time,” said Michael Aragon, Vice President and General Manager of Digital Video and Music Services, Sony Network Entertainment International. “With the addition of the new iPhone and iPod touch app, users with a Basic or Premium subscription can listen to their favorite songs across a number of the most popular connected devices – in and out of the home.”

The new Music Unlimited service iPhone ® and iPod touch® app can be downloaded for free from the App Store™ beginning Friday, May 25, 2012.

Sony World Photography Awards 2013 - Opens for entries 1 June 2012

01 June 2012: The 2013 Sony World Photography Awards, organised by the World Photography Organisation (WPO), are now open for entries.

Each year the Sony World Photography Awards uncover and celebrate the very best in international contemporary photography. To date, over 430,000 photographs from 178 countries have been submitted. Free to enter and judged by leading figures of the photography community, the awards bring worldwide recognition and exposure to its winning and shortlisted photographers. Previous winners include Alejandro Chaskielberg, Simon Norfolk, Paolo Pellegrin, Robin Hammond, Rena Effendi, David Zimmerman and the 2012 L’Iris d’Or recipient, US photographer Mitch Dobrowner.

Widely recognised as the leading global photographic awards programme, the 2013 Sony World Photography Awards include:

· Professional competition for serious photographers

· Open competition for amateurs and enthusiasts

· Student Focus for higher education photography students aged 18-28

· Youth competition for photographers under 20

· Moving Image Award for those experimenting with film and narrative formats

· 3D Award for anyone using 3D technology in photography or video

A full list of competitions and categories can be found in the notes to editors.

The competitions close on 4 January 2013, with the exception of the Professional competition which will close on 9 January 2013. All entries will be judged anonymously by a panel of prestigious photography professionals from the World Photographic Academy. The shortlist will be announced in February and the winners will be revealed at a glittering awards ceremony in London in late April 2013.

The winner of the L’Iris d’Or Sony World Photography Awards Professional Photographer of the Year title will be presented with $25,000 (USD) and the Open Photographer of the Year will receive $5,000 (USD). All winners, including category winners, will receive the latest digital imaging equipment from Sony. The Student Focus winner will receive €40,000 (Euros) worth of digital imaging equipment from Sony for their university. 

All winners, plus many shortlisted photographers, will receive an exhibition of their work at London’s spectacular Somerset House from April – May 2013. The exhibition is part of World Photo London, WPO’s month-long celebration of photography and moving image, which returns to Somerset House for the third consecutive year.

The WPO will also feature the winning work across its website, through international exhibitions and inside the annual Sony World Photography Awards hardcover book.

Scott Gray, Managing Director of the World Photography Organisation, said: “Each year we are astonished at the quality, and volume, of entries. It is fantastic to see such a variety of imagery taken from photographers around the world. We look forward to welcoming this year’s entries into a programme that is built to support those photographers and show their work to a worldwide audience.”

Big sensor and bright lens for better pictures in a pocket-sized body

Cyber-shot™ RX100 from Sony with world’s first¹ 1.0-type 20.2 effective megapixel sensor and bright F1.8 lens

• Capture crisp detail with 1.0-type (13.2 x 8.8mm) approximately 20.2 effective megapixel Exmor™ CMOS sensor and F1.8 Carl Zeiss Vario-Sonnar T* 3.6x optical zoom lens
• Get low-noise handheld shots in low light with high sensitivity up to ISO 25600²
• Intuitive operation with Control Ring for creative photo shooting
• Powerful features packaged into sleek, compact styling in aluminium body, thanks to newly developed AA (Advanced Aspherical) lens
• Shoot Full HD movies with extremely low noise and full creative control
• Auto Portrait Framing, Creative Style and Picture Effect modes

Travelling light doesn’t mean compromising on picture quality with the new Cyber-shot™ DSC-RX100 camera.

Sleekly crafted in aluminium for strength, lightness and luxurious looks, the RX100 inherits many advanced imaging features from Sony’s α range of A-mount and E-mount camera families. It’s an accomplished partner for travel, portraits or street photography, with impressive picture quality and intuitive, comfortable control options that make the RX100 ideal as a step-up from point-and-shoot cameras. It’s also ideal as a pocket-sized second camera for enthusiasts who want to capture pristine stills and Full HD video while they’re on the move.

At the heart of the Cyber-shot™ RX100 is the world’s first¹ 1.0-type Exmor CMOS sensor with a resolution of 20.2 effective megapixels. Specially developed by Sony, the sensor has an area that’s around four times larger than the 1/2.3-type imager in regular point-and-shoot cameras. Capturing far more light than small-sensor cameras, it’s the key to beautiful, detail packed images and Full HD movie clips with very low noise.

The larger sensor is partnered with an ultra-bright Carl Zeiss Vario-Sonnar T* lens with 3.6x optical zoom range. In contrast with standard point-and-shoot cameras, the wide F1.8 maximum aperture lets in more light to complement the resolving power of the large 1.0-type Exmor CMOS sensor.

In common with high-performance DSLR optics, the lens features seven- bladed circular aperture. This makes it easy to produce pro-style ‘bokeh’ effects, with subjects in sharp focus against a smoothly-blurred background. The lens also features an Advanced Aspherical (AA) glass element that contributes to the camera’s extremely compact dimensions without sacrificing optical performance or resolution.

Complementing the 1.0-type sensor and lens, the optimised BIONZ image processor maximises shooting responses while assuring exceptionally clean, natural images. It also extends sensitivity right up to ISO 25600²(using Multi Frame Noise Reduction), allowing exceptionally clear handheld images in dim light. Speedy burst shooting at up to 10 frames per second (full-resolution) lets you grab split-second photo opportunities, while high-speed autofocus locks onto your target in as little as 0.13 seconds³.

Even if you’re shooting outdoors, it’s easy to see subtle details and tones on the bright, high contrast 7.5cm (3") Xtra Fine LCD. With an extremely high 1229k dot resolution, the screen debuts new WhiteMagic™ technology that uses white pixels in addition to RGB to boost screen brightness.

It’s easy to fine-tune your image with a wide range of manual adjustments, whether you’re shooting stills or Full HD video.

Experienced photo enthusiasts will appreciate the unique Control Ring that surrounds the lens body. Allowing smooth, fingertip adjustment of exposure, zoom, Picture Effect and other functions, it makes versatile DSLR-style creative control over your image easily accessible.

Frequently-used functions can be assigned to a handy Fn (function) button for instant access. Memory Recall stores up to three groups of settings for instant recall – a big time-saver when you don’t want to keep adjusting parameters for favourite scenes.

Just like a DSLR camera, there’s a choice of auto and manual focus modes for even greater control over your image. If you’re focusing manually, MF Assist magnifies your image to simplify fine adjustments. There’s also a convenient Peaking function that highlights sharply-focused areas of the image on screen.

There’s a generous choice of artistic options to expand shooting possibilities for enthusiasts and novice photographers alike. It’s easy to fine-tune the look of your image with a choice of six Creative Styles to suit the scene or your personal preference. Picture Effect offers an inspiring choice of 'in camera' effects that can be previewed on the LCD screen, including Toy Camera, Partial Colour, Pop Colour, HDR Painting, Miniature, Illustration, Watercolour and other (Note: real-time preview not available with all Picture Effect settings).

Shared with the latest α range of A-mount and E-mount cameras, Auto Portrait Framing makes it simple to capture personality-packed photos of family and friends. Cyber-shot™ does all the hard work, automatically detecting faces and cropping the scene to create tighter, pro-style compositions without sacrificing pixel count.

Newly created for the DSC-RX100, the NP-BX1 Type X rechargeable battery features a slim, energy-efficient design to allow up to 330 still shots or 80 mins AVCHD video shooting per charge. Exclusively designed to match the camera, the LCJ-RXA is a stylish ‘jacket style’ carry case with an attractive leather-look textured finish and supplied shoulder strap. Attaching securely to the camera, the case opens to allow easy shooting while you’re on the move.

The new Cyber-shot™ RX100 digital compact camera from Sony is available in Europe from mid July 2012.

¹ Among compact digital still cameras, as of June 6, 2012.

² ISO 12800 and higher settings are achieved through combining Superimposing technology and By Pixel Super Resolution technology.

³ Actual autofocus speed depends on scene and lighting conditions.

⁴ WhiteMagic is a trademark of Japan Display Inc.

Sony Europe Appoints New President

Sony Europe today (Friday) announced the appointment of Mr. Masaru Tamagawa as the new President of the Company, effective July 1, 2012.

The current President, Mr Fujio Nishida, will step up to become Chairman of Sony Europe to oversee the transformation programme currently being implemented throughout Sony’s consumer electronics operations in Europe, and to ensure a seamless management transition.

Mr Tamagawa has been Managing Director of Sony India since 2007 where he has overseen a growth business, increasing revenues - ensuring Sony holds the top share of the Indian electronics market. He previously led Sony Gulf, based in Dubai. 

He is also a key advocate of ‘One Sony’ and convergence - leveraging the mutual and unique strengths of the company’s entertainment and electronics businesses.

Sony Corporation’s new President and Chief Executive Officer, Kazuo Hirai, said today (Friday): “Europe is one of Sony’s most important markets. While the uncertainty around the Euro currency and economic instability have had a big impact on sales over recent years, Mr. Tamagawa’s unique expertise, drive and dedication to frontline sales and marketing operations will help us overcome the current challenging business environment, and put Sony Europe firmly on the path to the future growth.” 

“At the same time, Mr. Nishida’s considerable leadership and experience will ensure successful completion of the many vital transformation measures he introduced, as well as a seamless management transition,” said Mr Hirai.

Mr Tamagawa said: “I look forward to facing the challenges and opportunities that the European market presents and to building consumer and customer confidence in Sony.”

Mr Nishida said: “Masaru Tamagawa has a great track record in building successful businesses and strong teams to drive growth and effective end to end operations.”

Connect and drive with first MirrorLink™ compatible AV Centre head unit from Sony

XAV-601BT lets you enjoy smartphone content, apps and calls in safety

• AV Centre head unit with smartphone connectivity
• Dual USB for simultaneous connection of phone and MP3 player/flash memory
• Future-proofed with firmware upgrades for compatibility with growing range of apps and smartphones
• Intuitive operation with 15.5cm (6.1”) touchscreen and 3D-style graphic interface
• High quality sound and picture quality

Now you can control and enjoy music, navigation and other smartphone apps safely while on the move. With the first MirrorLink™ compatible in-car AV centre head unit from Sony, you’re always in touch with your digital world while you’re behind the wheel.

Just connect your MirrorLink™ certified¹ smartphone to the XAV-601BT and you’re ready for the road. As well as making and receiving calls safely, it’s easy to interact with your phone’s media collection and compatible apps while your smartphone’s battery charges via USB. You can even get directions and interact via the large 15.5cm (6.1”) touchpanel with your phone’s built-in navigation app (NB: supported functions depend on capabilities of connected smartphone).

From launch, the XAV-601BT offers guaranteed MirrorLink™ compatibility with these Symbian smartphones²: Nokia 701, 700, 603, N8, E7, C7, X7, C6-01. The head unit is future-proofed with simple firmware updates to add compatibility with more apps and a growing range of smartphones from other manufacturers.

You don’t even have to be driver to enjoy all the fun. Passenger App Control³ lets travel companions view videos and interact with apps from their connected iPhone® and iPod Touch® on the head unit’s touchscreen. (NB: iPod video playback requires optional cable).

Dual USB ports allow simultaneous connection of two portable devices. Make calls and use your smartphone’s navigation app, while browsing album artwork and playlists on your iPod/iPhone or Walkman® or listening to tracks stored on USB flash memory.

Music searches, control of linked devices and other functions are a pleasure via the touchscreen’s speedy, responsive ‘3D-style’ interface. Choose your background wallpaper image, or select from a choice of six eye-grabbing visualisations that bring music playback to life.

Audio/video quality of the XAV-601BT is everything you’d expect from Sony’s range-topping AV Centre head unit. You’ll enjoy detail-packed DVD video playback, plus a clear view of playlists and album artwork on the large 15.5cm (6.1”) WVGA touchscreen.

Pristine video is teamed with unmatched in-car sound. Immerse yourself in the emotion of a live concert with 4.1 multi-channel surround sound plus a virtual centre speaker. Sony’s unique Advanced Sound Engine lets you fine-tune each performance with a wide palette of sonic refinements to suit your mood and your music collection. Unique to Sony, radio reception is enhanced by a Digital Clarity Tuner that improves stereo channel separation and sound quality if you’re driving in areas with weak FM signal coverage.

Naturally the XAV-601BT supports Bluetooth® for safe hands-free calls from your phone, and wireless music streaming from your Walkman® or Bluetooth®-enabled MP3 player.

For additional peace of mind, the XAV-601BT features a removable front panel that detaches in an instant for improved anti-theft security while you’re away from the vehicle.

About MirrorLink™

MirrorLink™ is a technology standard developed by the Car Connectivity Consortium (CCC) that unites many of the world’s major electronics, automotive and mobile communications companies.

With MirrorLink™, drivers can safely access many of their smartphone’s capabilities from behind the wheel, without looking at or touching the phone itself.

MirrorLink™ seamlessly connects your phone with your vehicle’s information and entertainment system. Approved applications and content are ‘mirrored’ from the mobile device onto the display of your in-dash head unit. This connectivity allows you to interact safely with your smartphone via the car’s head unit display, steering wheel buttons and audio system.

The new XAV-601BT in-car AV Centre with MirrorLink™ compatibility by Sony is available in Europe from June 2012.

¹ MirrorLink™ was developed in cooperation with CCC and paves the way for standardised interface between smartphones and automotive information system. It is projected that certified smartphone compatibility will be expanded rapidly by various smartphone manufacturers.

² With Nokia Symbian models, the default launch app depends on parking brake status of the car. Nokia Car Mode will be the default when the vehicle is in motion. The phone’s own home app will be accessible while the vehicle is parked. Please contact your local Nokia support for more information about the apps. Please set the USB Connectivity option on your Symbian device to ‘Ovi Suite’ for the best experience.

³ Compatible App for Passenger App control is limited.